Our vision

Unilever’s purpose is to make sustainable living commonplace around the world. Our 25,000-strong CD community has a unique role to play in delivering the company’s Sustainable Living Plan. As the gateway to millions of stores touching billions of consumers every day, it is only CD that can bring this strategy to life at point of purchase, and with our unique scale and reach.

We are doing this in two ways.

We are amplifying the positive impact of our sustainable brands by engaging our shoppers directly, at point of purchase. Our aim is to increase our reach to 10 million stores by 2020, embedding our purpose-driven brands into Joint Business Plans with our retail partners to create truly engaging and inspiring shopper programmes. Watch video.

And we are developing new, sustainable business models to address directly some of the world’s most pressing problems. We aim to include another one million people in our extended distribution chain by 2020. Through training, jobs and entrepreneurship, we are helping them secure sustainable incomes. This will help us reach one billion more consumers, when and where it matters. These new routes to market will help us to deliver an extra one percent in incremental growth. Watch video.

We have focused our ambition into a new movement that we call Selling with Purpose. We built this website to share the great work already being done across the world by CD; to inspire each other and to celebrate successes of new, scalable, repeatable models with enduring impact. But most importantly, we built it to encourage and enable everyone in CD to become part of our movement.

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