A 73-year old lady creates jobs for elderly in Russia, selling ice cream in kiosks

In Summary

“In my most recent visit to Kazan – one of the biggest cities in the central-west part of Russia – I met a 73 year old lady who became an entrepreneur in the out-of-home Ice Cream business. She created a business from scratch and gives jobs to other ladies, training them to become IC sales people in kiosks she created. She has seen the potential prior to the 2018 FIFA World Cup, which also takes place in Kazan.” Zafer Unver, VP Customer Development, Russia

Watch our video – from Russia with Love.

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