Radiant takes its purpose into action with their Academies of Shine
Radiant was actively looking for new ways to take the brand forward in the connected world, and to give more meaning to the brand beyond laundry. The purpose of the brand ‘dress to progress’ was taken into real action with the Shine Academy campaign: offering consumers English speaking classes in India, Bangladesh and Thailand, or entrepreneurial skills in Brazil.
The Radiant Academies of Shine showcase how a culturally relevant sustainable living purpose that touches local people in a deep and meaningful way can drive growth and differentiate a brand in a competitive category. Watch the full case study here.
Please contact for more info Anurag Kumar, Anurag.Kumar@unilever.com